Search Engine Optimization

If there is one common desire amongst every website owner, it is being listed in the number 1 spot on Google and other major search engines. In this day and age being ranked high in search engines for relevant keywords can make or break your business. After all what is the point of having a great looking website if no one can find it? JumpStart can help you achieve higher rankings through well rounded time tested techniques.

SEO Today

Search engines have evolved over the past few years to truly organic instruments. In the past website owners could easily satuated their website with relevant keywords and get listed high fairly quickly. These tricks and shortcuts have been stopped by the new generation of search engines. Today search engines focus on truly relevant content along with a plethora of important criteria.

Jumpstart focuses on a well rounded approach to perform search engine optimization on your web site. Any company that tells you they can get you listed #1 in google in a matter of days or weeks for a one time fee should not be trusted.

Holistic SEO

The only true way to create an search engine optimized site is from the ground up. Through the entire process - backend programming, graphic design, front end HTML, content writers - we concentrate on search engine requirements of your website.

Here is an outline of the search engine optimization process for sites we develop:

1. Set business goals.
2. Research what keywords your potential customers are using.
3. Perform a competitive analysis to refine keywords and discover potential competitive advantages.
4. Establish a prioritized list of target keywords.
5. Coach your copy writer on the proper way to write the content.
6. Develop a site architecture that will be easily spidered by search engine robots.
7. Develop W3C-compliant XHTML and CSS templates.
8. Add content and metadata to your site.
9. Perform a thorough review of the site and make adjustments.
10. Submit your site to all major search engines.
11. Request reciprocal links with strategic partners.
12. Run monthly reports to monitor progress with search engines, monitor traffic logs, and adjust your site as needed.

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