The New England Basketball Services approached us with a request to refine their current brand and make it more marketable to the target audiences of High school students, coaches and college recruiters.
Solution:
Jumpstart began with the client's current name, New England Basketball Services and changed it to help target audiences understand who they are better. New England Recruiting Report was the new name and the logo creation was then designed. With its bold lettering and simple-faded basketball illustration; people started to quickly recognize the NERR brand.